Privacy Policy

We are very pleased that you are interested in our company. Data protection is a top priority for the management of 2elevate GmbH. In general, you can use the 2elevate GmbH website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data—such as a data subject’s name, address, email address, or phone number—is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to 2elevate GmbH. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.

As the data controller, 2elevate GmbH has implemented numerous technical and organizational measures to ensure the most comprehensive protection possible for the personal data processed through this website. However, Internet-based data transmissions may generally be subject to security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide personal data to us through alternative means, such as by telephone.

1. Definitions

The privacy policy of 2elevate GmbH is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used at the outset.

In this Privacy Policy, we use the following terms, among others:

a) personal data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing
Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of disclosure, as well as the matching or linking, restriction, erasure, or destruction of such data.
d) Restriction of processing
Restriction of processing refers to the marking of stored personal data with the aim of limiting its future processing.
e) Profiling
Profiling is any form of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.
(g) Data controller or controller
The controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States.
h) Data processor
A data processor is a natural or legal person, public authority, agency, or other entity that processes personal data on behalf of the data controller.
(i) Recipient
A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that entity is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.
j) Third party
A "third party" is a natural or legal person, public authority, agency, or other entity other than the data subject, the controller, the processor, and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
k) Consent
Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes, expressed in the form of a statement or other clear affirmative action, by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

2. Name and address of the data controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws in force in the member states of the European Union, and other provisions relating to data protection is:

2elevate GmbH

186 Prenzlauer Allee

10405 Berlin

Germany

Phone: 015787575745

Email: mandy.schmitz@2elevate-consulting.de

Website: https://2elevate-consulting.de

3. Cookies

This website uses cookies and similar technologies. These are small files or pieces of text that are downloaded to a device when a visitor accesses a website or app. For information on how to view the cookies stored on your device, see "Cookies Used by Squarespace. "

We always use these necessary and essential cookies, which enable Squarespace, our hosting platform, to provide this website to you securely.

These analytics and performance cookies are used on this website only if you accept our cookie banner. This website uses analytics and performance cookies to track website traffic, activity, and other data.

Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, 2elevate GmbH is able to provide users of this website with more user-friendly services that would not be possible without the use of cookies.

Cookies allow us to optimize the information and content on our website to better serve our users. As mentioned earlier, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to navigate our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the site, because this information is handled by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in their virtual shopping cart.

The data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the data subject disables cookies in their web browser, some features of our website may not be fully functional.

4.1 Collection of General Data and Information

The 2elevate GmbH website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the referrer), (4) the subpages on our website accessed via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system, and (8) other similar data and information used to prevent threats in the event of attacks on our information technology systems.

When using this general data and information, 2elevate GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising on it, (3) ensure the ongoing functionality of our information technology systems and the technology of our website, and (4) provide law enforcement agencies with the information necessary for criminal prosecution in the event of a cyberattack. 2elevate GmbH therefore evaluates this anonymously collected data and information both for statistical purposes and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.

4.2 Note on Data Transfers to Third Countries

Some of the service providers we use (e.g., HubSpot, Bonsai, Google) are based in so-called third countries outside the European Union (e.g., the U.S.). Unless an adequacy decision has been issued by the European Commission, data transfers are carried out on the basis of appropriate safeguards, such as the EU-U.S. Data Privacy Framework or the Standard Contractual Clauses approved by the European Commission pursuant to Article 46 of the GDPR.

5. Contact options via the website

If you contact us using the contact form provided on our website, the personal data you submit will be automatically stored. This data is used to process your inquiry and to contact you.

Use of HubSpot CRM:
We use the Customer Relationship Management (CRM) system provided by HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA, to manage and process incoming inquiries. The data submitted via the contact form is stored in HubSpot. Processing is based on Article 6(1)(f) of the GDPR—our legitimate interest in efficient customer management. HubSpot is certified under the EU-U.S. Data Privacy Framework.
Information on data processing by HubSpot can be found at: https://legal.hubspot.com/de/privacy-policy

Use of the Lyro AI Agent (AI Chatbot):
To answer general questions, we use the AI-powered chatbot “Lyro” provided by Tidio LLC, 180 Steuart St, CA 94119 San Francisco, USA. When you use the chatbot, the information you enter is processed to answer your questions. Use of the chatbot is voluntary; the legal basis is your consent pursuant to Art. 6(1)(a) of the GDPR.
Information on data processing by Tidio can be found at: https://www.tidio.com/privacy-policy

6. Subscribing to blog comments on the website

Comments posted on the 2elevate GmbH blog can generally be subscribed to by third parties. In particular, a commenter has the option to subscribe to comments posted in response to their own comment on a specific blog post.

If a data subject chooses to subscribe to comments, the data controller will send an automatic confirmation email to verify, using the double opt-in procedure, that the owner of the provided email address has indeed chosen this option. The option to subscribe to comments can be canceled at any time.

7. Routine Deletion and Blocking of Personal Data

The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by the European legislative bodies or other legislative bodies in laws or regulations to which the data controller is subject.

If the purpose of storage no longer applies or if a retention period prescribed by European directives and regulations or by another competent legislative body expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

8. Rights of the Data Subject

If you have any questions about data protection or would like to exercise your rights as a data subject, you can submit a request at any time using this form.

a) Right to Confirmation
Every data subject has the right, granted by European legislation, to request confirmation from the data controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a representative of the data controller at any time.
b) Right of Access
Every data subject whose personal data is being processed has the right, granted by the European legislator, to obtain from the controller, at any time and free of charge, information about the personal data stored regarding him or her, as well as a copy of that information. Furthermore, the European legislator has granted the data subject the right to obtain the following information:
- the purposes of processing
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- if possible, the planned period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
- the existence of a right to have personal data concerning them rectified or erased, or to have the processing restricted by the controller, or a right to object to such processing
- the existence of a right to file a complaint with a supervisory authority
- If the personal data is not collected from the data subject: All available information regarding the origin of the data
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR; and—at least in such cases—meaningful information about the logic involved, as well as the scope and intended effects of such processing on the data subject
Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may contact a representative of the data controller at any time.
c) Right to Correction
Every data subject whose personal data is being processed has the right, granted by European legislation, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request that incomplete personal data be completed—including by means of a supplementary statement—taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, he or she may contact a representative of the data controller at any time.
d) Right to erasure (right to be forgotten)
Every data subject whose personal data is being processed has the right, granted by European legislation, to request that the controller erase the personal data concerning them without delay, provided that one of the following grounds applies and provided that the processing is not necessary:
- The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws his or her consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data was processed unlawfully.
- The erasure of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data was collected in connection with information society services offered in accordance with Article 8(1) of the GDPR.
If any of the above reasons apply and a data subject wishes to request the deletion of personal data stored by 2elevate GmbH, they may contact a representative of the data controller at any time. The representative of 2elevate GmbH will ensure that the request for deletion is complied with without delay.
If 2elevate GmbH has made the personal data public and our company, as the controller pursuant to Article 17(1) of the GDPR, is obligated to erase the personal data, then 2elevate GmbH shall take appropriate measures, including technical measures, taking into account available technology and the costs of implementation, to inform other controllers who process the published personal data that the data subject has requested that these other data controllers delete all links to such personal data or copies or replicas of such personal data, provided that the processing is not necessary. The employee of 2elevate GmbH will take the necessary steps on a case-by-case basis.
e) Right to restriction of processing
Any data subject whose personal data is being processed has the right, granted by European legislation, to request that the controller restrict the processing if any of the following conditions are met:
- The data subject disputes the accuracy of the personal data for a period that allows the controller to verify the accuracy of the personal data.
- The processing is unlawful; the data subject objects to the erasure of the personal data and instead requests that the use of the personal data be restricted.
- The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.
- The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, and it has not yet been determined whether the controller’s legitimate interests outweigh those of the data subject.
If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by 2elevate GmbH, they may contact a representative of the data controller at any time. The 2elevate GmbH representative will arrange for the restriction of processing.
f) Right to data portability
Every data subject affected by the processing of personal data has the right, granted by European legislation (directives and regulations), to receive the personal data concerning them—which they have provided to a controller—in a structured, commonly used, and machine-readable format. The data subject also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability under Article 20(1) of the GDPR, the data subject has the right to have their personal data transmitted directly from one controller to another, provided that this is technically feasible and does not infringe upon the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact a 2elevate GmbH employee at any time.
g) Right to object
Any data subject whose personal data is being processed has the right, granted by European legislation, to object at any time, on grounds relating to their particular situation, to the processing of their personal data carried out pursuant to Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
In the event of an objection, 2elevate GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.
If 2elevate GmbH processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling, to the extent that it is related to such direct marketing. If the data subject objects to 2elevate GmbH regarding processing for direct marketing purposes, 2elevate GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her that is carried out by 2elevate GmbH for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of 2elevate GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object through automated means using technical specifications.
(h) Automated decisions in individual cases, including profiling
Any data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning the data subject or similarly significantly affects the data subject, unless the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject, and that law provides for appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is it made with the data subject’s explicit consent, 2elevate GmbH shall take appropriate measures to safeguard the data subject’s rights and freedoms as well as their legitimate interests, including, at a minimum, the right to request human intervention by the controller, to present their own point of view, and to challenge the decision.
If the data subject wishes to exercise rights related to automated decision-making, he or she may contact a representative of the data controller at any time.
(i) Right to withdraw consent under data protection law
Every individual whose personal data is being processed has the right, granted by European legislation, to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact a representative of the data controller at any time.

9. Data Protection for Job Applications and During the Hiring Process

We process applicants’ personal data for the purpose of handling the application process. This processing may also be carried out electronically, particularly when applicants submit the relevant documents via a form on our website or by email.

Use of HubSpot CRM:
We use HubSpot CRM to manage applicant data. Application information (such as name, email address, professional background, etc.) is stored and processed there so that we can inform you about project inquiries and consider you for suitable assignments.
For information on data processing by HubSpot, please visit: https://legal.hubspot.com/de/privacy-policy

Communication via Google Workspace and HubSpot CRM:
We communicate with applicants via email addresses hosted on Google Workspace and through the HubSpot CRM. Applicants who use our application form agree to receive emails for the purpose of establishing contact, project inquiries, and regular updates regarding their availability. This is to ensure that projects are staffed with suitable candidates.
Information on data processing by HubSpot can be found at: https://legal.hubspot.com/de/privacy-policy
Further information on data processing by Google Workspace can be found at: https://workspace.google.com/intl/de/terms/dpa_terms.html

Use of a Resume Tool (Placeholder):
To ensure consistent and professional formatting of resumes, we plan to use a specialized resume-building tool. (We plan to use cvtoolspro.com or a comparable provider.) Applicant data may be processed and stored in this tool. Once the specific tool has been selected, this privacy policy will be updated accordingly.
For more information on data processing, please visit:
https://cvtoolspro.com/privacy-policy

Bonsai (Time Tracking & Project Management):
If a collaboration is established, freelancers will be granted access to the Hello Bonsai platform (Bonsai Technologies Inc., 2261 Market Street #4113, San Francisco, CA 94114, USA), through which they can, for example, maintain their time sheets. The processing of the data required for this purpose is based on Article 6(1)(b) of the GDPR (performance of a contract). By using the platform, the applicant consents to the processing of their data by Bonsai.
For more information on data processing, please visit: https://www.hellobonsai.com/privacy

10. Privacy Policy Regarding the Use of Google AdSense

The data controller has integrated Google AdSense into this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the ads displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to display advertisements on our website. Google AdSense sets a cookie on the data subject’s computer system. What cookies are has already been explained above. Setting this cookie enables Alphabet Inc. to analyze the use of our website. Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Google AdSense component has been integrated—the web browser on the data subject’s computer is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains personal data, such as the data subject’s IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and, consequently, to facilitate commission settlements.

As described above, the data subject may at any time prevent our website from setting cookies by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Alphabet Inc. from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the web browser or other software programs.

Google AdSense also uses what are known as tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, which allows for statistical evaluation. Using the embedded web beacon, Alphabet Inc. can determine whether and when a website was opened by a data subject and which links the data subject clicked on. Among other things, web beacons are used to analyze a website’s visitor traffic.

Through Google AdSense, personal data and information—including the IP address—that is necessary for tracking and billing the displayed advertisements is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose this personal data, which is collected through technical means, to third parties.

Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/.

11 Analytics Data - Analytics

11.1 Privacy Policy Regarding the Use of Squarespace Analytics

We have disabled the collection of this analytics data via cookies from visitors until they accept it via our cookie banner.

Once cookies have been accepted, this website collects personal data to conduct our website analytics, including:

Information about your browser, your network, and your device
Websites you visited before coming to this website
Your IP address

This information may also include details about your use of this website, including:

Clicks
Internal Links
Pages Visited
Browse
Search Queries
Timestamp

We share this information with Squarespace, our website analytics provider, to learn more about traffic and activity on the website.

11.2 Privacy Policy Regarding the Use of Google Analytics (with Anonymization Feature)

The data controller has integrated the Google Analytics component (with anonymization) into this website. Google Analytics is a web analytics service. Web analytics refers to the collection, gathering, and evaluation of data regarding the behavior of website visitors. Among other things, a web analytics service collects data on which website a data subject came from (known as the referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to conduct a cost-benefit analysis of online advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The data controller uses the parameter "_gat._anonymizeIp" for web analytics via Google Analytics. This parameter causes Google to truncate and anonymize the IP address of the data subject's Internet connection when the data subject accesses our website from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that show activity on our website, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject’s computer system. What cookies are has already been explained above. Placing the cookie enables Google to analyze the use of our website. Each time a user visits one of the individual pages of this website—which is operated by the data controller and on which a Google Analytics component has been integrated—the web browser on the data subject’s computer is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and, consequently, to facilitate commission settlements.

Cookies are used to store personal information, such as the time of access, the location from which access originated, and the frequency of the data subject’s visits to our website. Each time our website is visited, this personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data—collected through technical means—to third parties.

As explained above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Google from setting a cookie on the data subject’s computer system. In addition, a cookie already set by Google Analytics can be deleted at any time via the web browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics regarding the use of this website, as well as to the processing of this data by Google, and to prevent such collection and processing. To do so, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to instruct Google Analytics that no data or information regarding website visits may be transmitted to Google Analytics. Google considers the installation of the browser add-on to constitute an objection. If the data subject’s computer system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link : https://www.google.com/intl/de_de/analytics/.

12. Privacy Policy Regarding the Use of Google Remarketing

The data controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-specific advertisements and, as a result, display ads relevant to the user’s interests.

The operator of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display ads tailored to users' interests. Google Remarketing enables us to display ads through the Google Display Network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject’s computer system. What cookies are has already been explained above. By placing this cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also part of the Google Display Network. Each time a user visits a website on which the Google Remarketing service has been integrated, the user’s web browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data, such as the user’s IP address or browsing behavior, which Google uses, among other things, to display ads tailored to the user’s interests.

The cookie is used to store personal information, such as the web pages visited by the data subject. Accordingly, each time our website is visited, personal data—including the IP address of the Internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data, which is collected through technical means, to third parties.

In addition, the data subject has the option to opt out of interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from each of the web browsers they use and configure the desired settings there.

Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

13. Privacy Policy Regarding the Use of Google AdWords

The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search results and on the Google Display Network. Google AdWords enables an advertiser to specify certain keywords in advance, so that an ad is displayed in Google’s search results only when a user enters a search query containing those keywords. Within the Google Display Network, ads are distributed across thematically relevant websites using an automated algorithm and based on the previously specified keywords.

The operator of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-based advertisements on third-party websites and in Google search results, as well as by displaying third-party advertisements on our website.

If a data subject arrives at our website via a Google ad, Google places a so-called conversion cookie on the data subject’s computer system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages—such as the shopping cart of an online store—have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website via an AdWords ad generated revenue—that is, whether they completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads—that is, to assess the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the web pages visited by the data subject. Consequently, each time our website is visited, personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data—collected through technical means—to third parties.

As described above, the data subject may prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Adjusting the settings of the web browser in this way would also prevent Google from setting a conversion cookie on the data subject’s computer system. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs.

Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

14. Privacy Policy Regarding the Use of Fonts—Google Fonts and Adobe Fonts

We have disabled the collection of this data via cookies from visitors until they accept it via our cookie banner.

Once cookies have been accepted, this website retrieves font files from Google Fonts and Adobe Fonts and displays these fonts. In order to display this website properly, these third parties may receive personal data about you, including:

Information about your browser, network, or device
Information about this website and the page you are visiting on the website
Your IP address

15. Privacy Policy Regarding the Use of LinkedIn

The data controller has integrated components from LinkedIn Corporation into this website. LinkedIn is an online social network that enables users to connect with existing business contacts and establish new ones. Over 400 million registered users access LinkedIn in more than 200 countries. This makes LinkedIn the largest platform for business networking and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the United States.

Each time our website, which includes a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about the LinkedIn plug-ins is available at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which specific subpage of our website the data subject is visiting.

If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s respective LinkedIn account. If the data subject clicks a LinkedIn button integrated into our website, LinkedIn associates this information with the data subject’s personal LinkedIn user account and stores this personal data.

LinkedIn receives information via the LinkedIn component whenever the data subject visits our website, provided that the data subject is logged into LinkedIn at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish for this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before visiting our website.

At https://www.linkedin.com/psettings/guest-controls, LinkedIn offers the option to opt out of email messages, text messages, and targeted ads, as well as to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. You can opt out of these cookies at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

16. Privacy Policy Regarding the Use of Xing

The data controller has integrated Xing components into this website. Xing is an online social network that enables users to connect with existing business contacts and establish new ones. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or post job openings on Xing.

Xing is operated by XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time a user accesses one of the individual pages of this website—which is operated by the data controller and on which a Xing component (Xing plug-in) has been integrated—the web browser on the data subject’s computer is automatically prompted by the respective Xing component to download a representation of that Xing component from Xing. Further information about the Xing plug-ins is available at https://dev.xing.com/plugins. As part of this technical process, Xing learns which specific subpage of our website the data subject is visiting.

If the data subject is logged into Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of the data subject’s visit to our website. This information is collected by the Xing component and assigned by Xing to the data subject’s respective Xing account. If the data subject clicks one of the Xing buttons integrated into our website—for example, the “Share” button—Xing associates this information with the data subject’s personal Xing user account and stores this personal data.

Xing receives information via the Xing component whenever the data subject visits our website, provided that the data subject is logged into Xing at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not wish for this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before visiting our website.

The privacy policy published by Xing, which is available at https://www.xing.com/privacy, provides information about Xing’s collection, processing, and use of personal data. In addition, Xing has published a privacy notice for the XING Share button at https://www.xing.com/app/share?op=data_protection.

17. Legal Basis for Processing

Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing activities in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration—then the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data—such as to fulfill tax obligations—the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and, as a result, their name, age, health insurance information, or other vital information had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, so long as the interests, fundamental rights, and fundamental freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).

18. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business operations for the benefit of all our employees and shareholders.

19. Length of time for which personal data is stored

The criterion for the duration of personal data storage is the applicable statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer necessary for the performance or initiation of a contract.

20. Legal or contractual requirements regarding the provision of personal data; necessity for the conclusion of the contract; the data subject’s obligation to provide personal data; possible consequences of failure to provide such data

We would like to inform you that the provision of personal data is, in some cases, required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what the consequences of failing to provide the personal data would be.

21. Use of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was generated using the privacy policy generator provided by DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the Data Protection Officer , in cooperation with the data protection attorneys at the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte .

Privacy Policy

1. Definitions

a) personal data

b) data subject

c) Processing

d) Restriction of processing

e) Profiling

f) Pseudonymization

(g) Data controller or controller

h) Data processor

(i) Recipient

j) Third party

k) Consent